Advanstar Communications (New York, New York) has announced the launch of the new Pharmaceutical Technology and BioPharm International Marketplace eDirectory built on the online Credibility Review Business Marketplace platform developed by Dun and Bradstreet Credibility Corp. (Malibu California). Advanstar Communications are the first B2B publishers to embrace the platform.
Advanstar Communications (New York, New York) has announced the launch of the new Pharmaceutical Technology and BioPharm International Marketplace eDirectory built on the online Credibility Review Business Marketplace platform developed by Dun and Bradstreet Credibility Corp. (Malibu, California). Advanstar Communications are the first B2B publishers to embrace the platform.
Advanstar Communications has been a publisher of pharmaceutical life science publications for over 50 years, including the titles LCGC North America, LCGC Europe, LCGC Asia Pacific, and Spectroscopy. This eDirectory is designed to present industry-leading editorial content with detailed product information on one platform.
The Pharmaceutical Technology and BioPharm International marketplace is designed to be an on-line community for buyers and suppliers. It allows the rating of products and services, and also allows the integration of real-time social media feeds. It will concentrate on business information and news from companies in the following categories: Analytical and lab equipment; contract services; manufacturing equipment; packaging equipment and supplies; Pharm and BioPharm ingredients; and process control and IT.
Advanstar Executive Vice-President, Ron Wall said: “We are very excited about this opportunity. Given the high costs of developing eDirectories and continually upgrading and supporting these platforms across a wide array of publications, an alternative that leveraged lower upfront costs and scalability with speed to market was very attractive.”
Digital spending in pharmaceutical and healthcare marketing is forecasted to grow 57% to $2.48 billion by 2016, according to eMarketer’s latest report. Wall added: “Our vision is to create the largest and most dynamic communities of buyers and suppliers with Dun & Bradstreet Credibility Corp., so we can take full advantage of this spending growth.”
Advanstar Communications will launch additional eDirectories supported by their other publications in the upcoming months.
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