What Strategic Decisions Have the Greatest Long-Term Impact on Businesses?

“Pathways in Spectroscopy” is an ongoing video series that covers important career trends in spectroscopy. This series spotlights the numerous career avenues that spectroscopists can take. This series is designed to provide young, emerging spectroscopists with practical information that can help them navigate a challenging work landscape.

In the last few episodes, we sat down with Mercedes Bertotto, who is the Founder of Vibralytics, a start-up company based in the Netherlands. These videos addressed topics such as the challenges in starting a business, what the transition from research to entrepreneurship is like, translating scientific and spectroscopic knowledge into a marketable business plan, and some of the surprising realities spectroscopists can face when

In this episode of “Pathways in Spectroscopy,” episode, Mercedes Bertotto provides insight into the technical, financial, and strategic decisions that new business owners should make in order to ensure the long-term success of their business venture.

Mercedes Bertotto: I think the most important thing is to think about your business model. What exactly is your aim on what you are going to do? For example, at Vibralytics, we are primarily focused on customized collaboration instead of in-depth collaboration, providing a strong relationship with customers and to solve complex problems. No, and sometimes other companies may focus on straightforward applications, no and not so in a in a like off the shelf solution. So, for example, creating a software and selling it worthwhile. Scalability, no in scalability. We don't focus on in scalability. In that way we focused in more depth relationship and more customized applications for a complex challenge. So, if you know exactly what your business model is from the very beginning, you can focus more on exactly what you are going to do